A decade ago, implementing SEO for business was a luxury. You were basically ahead of the curve. But in 2019, if it’s not your #1 marketing strategy, you are already lagging behind in your industry.
So here are 5 reasons why SEO needs to be foremost in your online marketing endeavours:
1. You Could Do It By Yourself, Only If You Had the Time
SEO is a very technical service you can’t delve into because you read an article on Moz. There are a million concepts to grasp.
With new information on the subject pumped into the Internet everyday, you are always evolving your knowledge base, coupled with new and improved cutting-edge tools. And that’s just barely scratching the surface.
Search engine optimization has now fully morphed into a career path. Get the experts.
2. An in-house SEO costs more on the long run
Should you rather “build it or buy it”? Most e-commerce startups prefer to have their SEO specialist in-house, because they are easily managed and impressed with the company culture.
While this makes sense holistically, you begin to form new patterns when you run the numbers.
Recruiting a full time employee means you pay his/her benefits and bonuses and other allowances.
By outsourcing to an agency, you don’t bear this added costs and the budget earmarked for SEO goes to actually achieving your SEO campaign goals.
3. 60% of all Google search is from Mobile gadgets
Google takes your mobile site more seriously than the desktop version of your site. This is simply because a lot of users would rather whip out their phones to search on Google and social media, before accessing their PCs and laptops.
So it makes sense to optimize your website for mobile, first. A responsive design doesn’t compromise user experience (UX) – no breaking graphics and images, no text-overlay, etc.
The SEO expert with his technical know-how would be in the best position to make recommendations to your web development team on best practices and designs that align with Googles mobile-first policy.
If your website breaks on mobile, then Google will not rank it. And that’s quite a number of sales enquiries that are rather going to your competitors.
4. People don’t trust ads
Ad-blindness will be the end of pay-per-click advertising. Any company with a decent advertising budget can run ads. So online searchers know you are literally shoving it in their faces.
In actual fact, paid ads on Google take time before they reach peak visibility because you are basically always competing with other similar ads in your industry. And most businesses don’t initially know it requires significant ad spend. By the time you run through your ad budget, you may not have seen significant returns for your money.
SEO is organic. Google has served up your web page as a solution to the searcher’s question. The searcher will skip past the ads to Google’s answers, because of the established trust.
5. SEO Work is Never Actually Over
Online user behaviour keeps evolving. The way users search and consume content will continue to change over time. Coupled with Google updates and new technology.
The real reason you need to hire a search engine optimization services team is that success in this world is never actually achieved. It is only maintained. The work is never done.
This evolution will have its benefits and disadvantages, so ideally working with SEO professionals is the only way to be in the know about upcoming changes and steady the ship when Google releases an update and your rankings drop.
Otherwise, you would be completely clueless about what is going on and your traffic would suffer greatly.
Now is the best time to consult an SEO service
At Lead Idea, we employ white-hat, ethical strategies to establish your business as the authority in your niche. We believe in quality content, because we know Google loves nothing more. Reach us today for a free consultation.
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