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seo company in lagos

SEO companies generate massive revenue for Nigerian businesses

 

If your business is not on the Internet in 2019, you are leaving a lot of money on the table. I can tell you for free that more than 60% of your target audience is online. Whatever advertising or marketing your business is doing asides from SEO is basically flushing that budget down the drain. Let’s not even talk about getting returns on your investment.

Why SEO is important for business

seo company in lagos

An SEO company has the responsibility of generating more leads and enquiries for your sales team.

As a business owner in Nigeria, investing in the right search engine optimization (SEO) strategies can be the difference between your products getting ordered in droves, and doing okay in sales.

Google is the most used search engine on the internet – which amounts to about 75% of the entire search market. That is to say, it makes economical sense to position your products and service as the perfect solution. Hundreds and thousands of your potential customers go online to find solution to their problems.

By asking questions regarding their pain point (a problem they want to solve), Google lists your website top of the search results. Your website then guides them to make a sale, an order, or know more about ways you can help them.

The job of the SEO expert is to create a pleasant user experience by making the entire website well structured and navigable. This is a signal to Google that you care about your visitors. The trust Google transfers to the website is the ranking on the first page for relevant keywords.

As a result, your digital property must be optimized for Google Search and your website will be easily discovered on the Internet.

 

Is SEO worth it for a small business?

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success in Nigeria.

Local SEO aims at optimizing your website for a specific area, so people find you quickly, easily and one step closer to a transaction.

In other words, local SEO focuses on specific cities and even states, to establish a platform for a business on a local level. Therefore, the website is listed on local directories and citations (e.g Nairaland).

 

Why is SEO so expensive?

seo company in lagos
“..SEO is relatively affordable in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line”

You bet it costs money! The brand or company in your industry that ranks #1 on Google is implementing these strategies. And you can see how it’s working for them.

Why are you not paying attention about what’s already working and have it work for your business too?

It goes without saying, it is an investment which is relatively a fraction of your sales goals and your growth plans. As such, you should put a budget aside to make SEO the unicorn of your marketing efforts. As long as people will continue to search the Internet for your product or service offerings, then you will never be out of business.

 

What do SEO companies actually do?

seo company in lagos

As a matter of fact, if your site is not at least on Google’s first page for keywords in your industry, you might as well take it down and have the website designer give you a refund.

Studies have shown that about 40% of users searching a particular keyword click the first three results. That is what consulting professional SEO services will achieve for you. About 40% more will check other positions to the end of that page.

Less than 20% make it to the 2nd page. They already found what they are looking for.

 

Is it worth paying for SEO?

SEO is typically set up for the long-term. The idea is to stay relevant in your industry and to keep helping online users who need you. Once Google trust that you churn out quality content relentlessly, it will always turn to you for answers.

Looking back, a lot of changed in history of Search. And the future will bring new trends and best practices. And if you have a steadfast SEO foundation, your site will be largely unaffected by changes in Google’s policies about Search. In any case, a few improvements here and there will steady the ship.

You are only as relevant on the Internet, as the time, effort and budget you commit to SEO.

 

Conclusion

Done right, quality SEO on a brand’s website is always going to be beneficial to company’s marketing efforts.

SEO is considered a “new age” marketing technique, therefore it’s critical to a brand’s web presence in this day and age. Especially as available data and rivaling competition continue to increase and grow.

 

 

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5 comments

  1. oprol evorter

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  2. oprol evorter

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  3. Folmer

    Many thanks discussing this article and rendering it public

  4. affordable seo

    SEO and Link Building is the the process of improving the visibility of a web-site or a web-page through search engines such as Google, Yahoo! and Bing. Millions of online searches happen everyday and it’s becoming increasingly relevant that marketers work to drive their website to the tops of the search engine results. Search marketing is one of the fastest and one of the most efficient strategies to date. What makes search engines unique is that most traffic is free and targeted to the right audience. The majority of search traffic is driven by the major search engines; Google, Yahoo!, and Bing. If your content is not visible by these engines, you are missing out on all the advantages of search; people looking for what you have via the internet. One of the most effective ways to increase the traffic on your web site is to achieve a high ranking in the search engine results. Research shows that most people won’t look past the first page of results when investigating a particular query. If you are ranked #1 on the first page of results, you are 10 times more likely to get traffic than you would be if you were ranked #10. Most people assume that once they achieve the #1 spot, their job is done. In reality, it takes a lot more to stay on top. Just as you were competing for the #1 spot, all of your competitors are doing the same as well. They are working hard to snatch your spot at the top. It is important to continue to develop your marketing tactics.Search Engine Optimization plays a very important role in your business. In this digital age, the search engine ranking of your business can be a crucial factor to your success. So, how can a business improve its placement in searches. With the help of SEO and Link Building, your business can go from nowhere to many places. According to the recent data, 82 shoppers research for the product before making a purchase. If your business is not ranked higher in search engine results then you are surely going to lose out on sales. SEO and Link Building is a technique to organically improve your business’ search results. It’s tough for business’ to capture customers attention in this cluttered advertising world where everything is overloaded with information. Search Engine Optimization is one way to capture the online world’s attention with guaranteed results. With many business’ already implemented SEO and Link Building, it will be foolish to ignore this marketing strategy. So business’ do spend a lot on SEO and Link Building. So Search Engine Optimization has become an investment. You will not get results overnight and has to have patience, but in the long run it will be more than worth it.

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