If your business is not on the Internet in 2019, you are leaving a lot of money on the table. I can tell you for free that more than 60% of your target audience is online. Whatever advertising or marketing your business is doing asides from SEO is basically flushing that budget down the drain. Let’s not even talk about getting returns on your investment.
Why SEO is important for business
An SEO company has the responsibility of generating more leads and enquiries for your sales team.
As a business owner in Nigeria, investing in the right search engine optimization (SEO) strategies can be the difference between your products getting ordered in droves, and doing okay in sales.
Google is the most used search engine on the internet – which amounts to about 75% of the entire search market. That is to say, it makes economical sense to position your products and service as the perfect solution. Hundreds and thousands of your potential customers go online to find solution to their problems.
By asking questions regarding their pain point (a problem they want to solve), Google lists your website top of the search results. Your website then guides them to make a sale, an order, or know more about ways you can help them.
The job of the SEO expert is to create a pleasant user experience by making the entire website well structured and navigable. This is a signal to Google that you care about your visitors. The trust Google transfers to the website is the ranking on the first page for relevant keywords.
As a result, your digital property must be optimized for Google Search and your website will be easily discovered on the Internet.
Is SEO worth it for a small business?
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success in Nigeria.
Local SEO aims at optimizing your website for a specific area, so people find you quickly, easily and one step closer to a transaction.
In other words, local SEO focuses on specific cities and even states, to establish a platform for a business on a local level. Therefore, the website is listed on local directories and citations (e.g Nairaland).
Why is SEO so expensive?
You bet it costs money! The brand or company in your industry that ranks #1 on Google is implementing these strategies. And you can see how it’s working for them.
Why are you not paying attention about what’s already working and have it work for your business too?
It goes without saying, it is an investment which is relatively a fraction of your sales goals and your growth plans. As such, you should put a budget aside to make SEO the unicorn of your marketing efforts. As long as people will continue to search the Internet for your product or service offerings, then you will never be out of business.
What do SEO companies actually do?
As a matter of fact, if your site is not at least on Google’s first page for keywords in your industry, you might as well take it down and have the website designer give you a refund.
Studies have shown that about 40% of users searching a particular keyword click the first three results. That is what consulting professional SEO services will achieve for you. About 40% more will check other positions to the end of that page.
Less than 20% make it to the 2nd page. They already found what they are looking for.
Is it worth paying for SEO?
SEO is typically set up for the long-term. The idea is to stay relevant in your industry and to keep helping online users who need you. Once Google trust that you churn out quality content relentlessly, it will always turn to you for answers.
Looking back, a lot of changed in history of Search. And the future will bring new trends and best practices. And if you have a steadfast SEO foundation, your site will be largely unaffected by changes in Google’s policies about Search. In any case, a few improvements here and there will steady the ship.
You are only as relevant on the Internet, as the time, effort and budget you commit to SEO.
Done right, quality SEO on a brand’s website is always going to be beneficial to company’s marketing efforts.
SEO is considered a “new age” marketing technique, therefore it’s critical to a brand’s web presence in this day and age. Especially as available data and rivaling competition continue to increase and grow.